![]() In order for this bidding strategy to work effectively, proper conversion tracking must be set in place and a minimum of 15 conversions needs to be recorded within the last 30 days. Like target impression share, bids are automatically set, so be sure to monitor CPCs and the search terms report. This is a popular bidding strategy to get as many conversions as possible at a target cost-per-acquisition, or CPA, you set within your budget. When to use it: If you’re focused on paying a goal amount for each conversion, regardless of click costs. What you want is to set the bid at a level where the impression share target is attainable, and understanding how much traffic will accompany the percentage goal is vital.Īnother aspect to keep in mind is closely monitoring current keyword match types, CPCs of traffic entering through these keywords, and the search terms report for relevant traffic, since the goal of this bidding strategy is heavily traffic-based. The goal of this bidding strategy is to show up anywhere in the top of the results page, which is typically the #2-#4 slot, 60% of the time without exceeding a $5 CPC. To bid for one of these 3 ad positions, you must choose your ad frequency based on a percentage. If you bid for “anywhere on the results page,” typically you’ll show below the organic results, but this also varies with competition. ![]() When there’s less competition, the top of page bid can win the #1 slot. The absolute top of page is the #1 slot, while the top of page is typically the #2-#4 slot, depending on competition. When to use it: If you’re looking to build specific levels of awareness, or if you’re confident in your conversion funnel and need certain levels of traffic without worrying about click costs. This gives you more control over the maximum amount you’re willing to pay while still getting as many clicks as possible.įor the below example, the CPC limit is set to $6.50, but this number can vary depending on competition and industry. With this bidding strategy you can set a maximum CPC limit so you won’t pay more than you’re comfortable for a click. If your goal is to drive as many clicks as possible within your budget, then maximizing clicks is the right automated bidding strategy for you. If you decide to forgo setting a CPC limit, keep in mind that Google will select bids, however low or high they may be, until your entire daily budget is spent. While most advertisers choose to set a CPC limit when using this bid strategy, it isn’t required. When to use it: If you’d like to drive more traffic than manual CPC. Here’s a breakdown of each Google Ads bidding strategy. Over the years, Google has developed an array of automated bidding strategies that utilize predictive behavior modeling to help you achieve your advertising goals. Consider your priorities here.Bids are an essential part of ad rank, which determines what position your ad shows in an auction. You can get impressions on page 1 or at the very top. Choose where you want your ads to appear.Go to drop-down and choose Target Impression Share.Affiliate links – targeting keywords that you know convert, but without being able to feed conversions into the platform.Benchmarking - be at the top for searches regardless of conversions. New Content category benchmarking where you want a certain amount of reach. ![]() ![]() If you have high value search users that you want on your website you may want to make sure you show at the top of the page routinely to ensure you get this high-value traffic.
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